Squash BC is excited to announce the release of our 2024 Annual Report: a comprehensive document that provides a valuable overview of our organization’s development, achievements, key metrics, and future initiatives.
The Annual Report was introduced last year as part of an intentional shift towards being a more professional, engaging, and transparent organization. Squash BC hopes that the data and narrative included in this document will help our community and beyond understand what Squash BC does and what we have accomplished this season.
The 2023-24 season was transformational for Squash BC. By developing and launching our 2023-28 Strategic Plan, our team is now more focused on working towards our mission to grow, promote, and support the sport of squash in BC. This allowed Squash BC to continue with strategic initiatives, such as launching high impact grassroots programs – like Squash in Schools – and delivering high quality provincial events – like the BC Open. To cap off the year, Squash BC rebranded to better reflect our new identity.
As seen throughout the report, the impact of this work is significant. Our Strategic Plan-identified core metrics are up across the board – and in some cases with considerable gains over last year. Our Grassroots Program Participation (which nearly tripled) and our Digital Marketing Impressions (which nearly doubled) stand out as major accomplishments. The report breaks down this data throughout, organized by our strategic priorities.
We encourage your feedback and thank you for taking the time to read our 2024 Annual Report. As a document produced for the community, we hope the 2024 Annual Report will serve its purpose. We look forward to the year ahead!