Squash BC is excited to announce the release of our 2025 Annual Report: a comprehensive document that provides a valuable overview of our organization’s development, achievements, key metrics, and future initiatives. It reflects on the progress we’ve made since launching our comprehensive 2023-28 Strategic Plan in 2023.
The 2024-25 season marked a continuation in growth in participation, competition, and revenue. Our report shows that our core metrics, guided by the Strategic Plan, are trending upwards across the board:
- Grassroots participation increased by 45%
- Digital marketing audience increased by 6%
- Revenue growth increased by 16%
In addition to our trending core metrics we are on track with reaching, and in some cases exceeding, our year 2 and year 4 goals. We believe this growth is a testament to the strategic focus, alignment, and community collaboration.
We encourage you to take time to read our highlights, milestones, and goals yet to be achieved in our 2025 Annual Report. Thank you all for making our 50th year one of the best, and we can’t wait to see what the next 50 will hold for us.